Updated: Jul 7
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In recent years, Philips Domestic Appliances has grown from a company focused on products to a company focused on people. Realizing a sustainable healthy lifestyle is challenging and through the collaboration with the internationally renowned lifestyle expert Dr Ludidi, Philips Domestic Appliances is taking a new and innovative path to encourage healthier behavior within people’s homes. Under the name 'The Food Academy', Dr. Ludidi coaches subscribers to change their behavior in an entertaining educational way over several episodes. The first episode can be watched on July 1, 2022.
It’s the first time Philips Domestics Appliances has committed itself to an internationally recognized expert on a large scale. Yet it seems a logical step, both Philips Domestic Appliances and Dr. Ludidi come from Dutch soil and are internationally active. As a renowned nutrition expert, Ludidi has been committed to helping people realize a healthy lifestyle for years. Ludidi coached Freek Vonk, Diana Matroos, Badr Hari, celebrity trainer Corey Calliet (USA) and many others. Dr. Ludidi: “Through the Food Academy we try to show that realizing a healthy lifestyle is a process that takes place by trial and error and that is okay. In the end, we are all 'just' human beings with a lot on our minds. It doesn't have to go right all at once, and the process should be a fun one because it requires a lifelong effort”.